Luxury lingerie is no longer just about lace and allure; it’s about empowerment, individuality, and sustainability. Few brands embody this ethos as boldly as Marlies Dekkers, a pioneering Dutch designer label that has redefined the world of lingerie and swimwear. With daring collections, a feminist mission, and B-Corp certification, this brand is more than fashion—it’s a statement.
From her famous motto “dare to dream, dare to grow, dare to be” to her creative campaigns celebrating female strength, Marlies Dekkers has built a label that inspires confidence in women worldwide.
Celebrate confidence with Marlies Dekkers
A Designer with a Mission
Behind the brand is Marlies Dekkers, a Dutch designer celebrated for reshaping the lingerie industry. Her approach combines three pillars: design, fit, and a feminine perspective. This “golden combination” ensures that every bra, brief, or bikini is more than clothing—it’s a tool for self-expression and confidence.
From the beginning, Marlies Dekkers aimed to challenge conventions. Lingerie, she believed, should be about empowering the wearer, not pleasing the viewer. This feminist philosophy still guides the brand today, making it a favorite among women seeking both luxury and meaning in their wardrobes.
Signature Lingerie Collections
At the heart of the label lies its iconic lingerie lines, blending innovation with artistry.
- Plunge Balcony Bras: The signature shape, designed to lift, support, and flatter while feeling luxurious.
- Corsetry and Couture: Limited editions featuring bold details—corsets, semi-padded designs, and hand-finished touches.
- Everyday Elegance: Balcony and plunge bras in colors like pristine white, bijou blue, and aubergine whisper, offering sophistication without compromise.
- Special Collections: Each season tells a story, with themes like the FW25 “Sisterhood of Spies”, celebrating fearless female agents throughout history.
Marlies Dekkers lingerie is distinguished by its strappy detailing, framing and celebrating the female form in ways that highlight beauty rather than conceal it.
Celebrate confidence with Marlies Dekkers
Swimwear: Bold and Feminine
Beyond lingerie, Marlies Dekkers swimwear offers the same commitment to style, fit, and empowerment.
- Plunge Balcony Bikini Tops: Supportive and stylish, crafted for confidence at the beach or pool.
- One-Piece Bathing Suits: Modern cuts that combine practicality with elegance.
- Seasonal Colors: Rich tones like quetzal green, aqua sky, and rubine red keep collections fresh and bold.
Just like the lingerie line, swimwear embraces bold feminine energy, allowing women to feel strong and glamorous wherever they are.
Sustainability: Green Heart, Feminist Soul
Unlike many luxury brands, Marlies Dekkers is B-Corp certified, a rigorous standard proving its commitment to sustainability, ethics, and social impact.
- Quality Over Quantity: Pieces are designed to last, reducing waste and resisting fast fashion cycles.
- Conscious Crafting: Factories and materials are carefully chosen to respect people and the planet.
- Transparency: As part of its sustainability mission, the brand shares its values openly on its website.
This makes Marlies Dekkers not just a luxury lingerie house, but a movement for responsible fashion.
Celebrate confidence with Marlies Dekkers
The FW25 Collection: Inspired by Spies
Every season tells a story, and the FW25 collection is one of the boldest yet. Inspired by the world of female spies, it celebrates figures from Mata Hari to MI6 operatives. This theme emphasizes women’s ability to use their intelligence, charm, and strength in powerful ways.
With plunge balcony bras, corsets, and butterfly briefs in deep shades like black and aubergine whisper, the collection evokes mystery, elegance, and strength. The designs embody the brand’s philosophy: lingerie that makes women feel unstoppable.
Fit, Advice, and the Perfect Match
Fit is everything in lingerie, and Marlies Dekkers makes it simple with its online Fitting Room. Customers can:
- Find their ideal size and shape.
- Explore style recommendations based on personal fit preferences.
- Get expert guidance from in-store and online specialists.
This dedication ensures that every customer finds not just a bra, but a perfectly tailored confidence boost.
Celebrate confidence with Marlies Dekkers
Table: Marlies Dekkers Highlights
| Category | Key Features | Example Pieces |
| Lingerie | Bold strappy details, supportive plunge & balcony | Plunge balcony bra, corset |
| Swimwear | Feminine cuts, vibrant seasonal colors | Quetzal green swimsuit, aqua sky bikini |
| Seasonal Lines | Storytelling collections, thematic inspiration | FW25 Sisterhood of Spies series |
| Sustainability | B-Corp certified, conscious production | Long-lasting lingerie & swimwear |
| Fit & Advice | Online Fitting Room, expert guidance | Personal size & shape advice |
Why Women Choose Marlies Dekkers
The success of Marlies Dekkers lies in its ability to balance beauty with empowerment. Customers love the brand because:
- Empowerment First: Lingerie is designed to celebrate the wearer.
- Sustainability: Certified B-Corp status assures responsible production.
- Luxury Fabrics: High-quality materials that feel incredible against the skin.
- Unique Storytelling: Seasonal collections that inspire beyond aesthetics.
- Perfect Fit: Expert tools and advice for lingerie that feels custom-made.
It’s not just about lingerie—it’s about how you feel when you wear it.
Celebrate confidence with Marlies Dekkers
The Outlet and Special Promotions
Luxury doesn’t have to mean inaccessible. The Marlies Dekkers Outlet offers discounted pieces, while seasonal promotions like Buy More, Save More (30% off) make indulgence more affordable.
From bestsellers in timeless black to bold limited-edition colors, the outlet ensures fans can access luxury lingerie without compromising on value.
The Community: SheDares Loyalty Program
Marlies Dekkers extends beyond shopping with SheDares, a loyalty program designed for fans of the brand. Members enjoy:
- Early access to new collections.
- Exclusive sales and events.
- Special promotions throughout the year.
This community-driven approach deepens the connection between the brand and its customers, making lingerie shopping a shared experience of empowerment.
Celebrate confidence with Marlies Dekkers
Stores, Service, and Global Reach
Though founded in the Netherlands, Marlies Dekkers has grown into a global brand with stores and points of sale worldwide.
- Store Locator: Find boutiques and department store stockists.
- Customer Service: Transparent shipping, returns, and FAQs.
- Newsletter Perks: Sign up for 10% off your first order and receive brand updates.
This accessibility ensures women everywhere can embrace the brand’s empowering message.
Conclusion: Dare to Be Yourself
At its core, Marlies Dekkers is more than a lingerie brand—it’s a philosophy of empowerment. By blending bold design with perfect fit and sustainable practices, the brand proves that lingerie can be both beautiful and meaningful.
With B-Corp certification, daring seasonal collections, and a feminist soul, Marlies Dekkers continues to inspire women worldwide to celebrate themselves. Whether in lingerie, swimwear, or statement corsetry, the brand invites you to embrace its motto: dare to dream, dare to grow, dare to be.
Celebrate confidence with Marlies Dekkers
Frequently Asked Questions
- Who is Marlies Dekkers?
Marlies Dekkers is a pioneering Dutch designer who founded her lingerie and swimwear brand with a mission to empower women through fashion. - What makes Marlies Dekkers lingerie unique?
The brand is known for its signature strappy detailing, bold storytelling collections, and designs that emphasize confidence and empowerment. - Is Marlies Dekkers sustainable?
Yes. The brand is B-Corp certified, proving its commitment to ethical, sustainable production. - Does Marlies Dekkers only make lingerie?
No. Alongside lingerie, the brand offers swimwear, corsets, and seasonal fashion pieces. - What is the FW25 collection about?
FW25 is inspired by the sisterhood of spies, celebrating fearless female agents and their mysterious world. - Where can I find my perfect size?
You can use the brand’s Online Fitting Room or visit stores for expert fitting advice. - Does Marlies Dekkers have sales?
Yes, through the Outlet and promotions like Buy More, Save More, often with discounts up to 30%. - What is SheDares?
SheDares is the brand’s loyalty program, offering early access, exclusive events, and special sales. - Where is Marlies Dekkers sold?
Globally—through the official website, stores, and high-end retailers via the Store Locator. - What is the brand’s motto?
Marlies Dekkers’ motto is: “Dare to dream, dare to grow, dare to be.”—a philosophy that inspires every collection.
